Calculate your marketing budget
During an event I was hosting about the perfect B2B Marketing Plan, a participant asked the following question: How do I calculate the marketing budget I need? To kick of …
What if we aligned marketing and finance ?
If I say: “Marketing alignment and…”, will you not answer : “Sales”. Surely you will as sales and marketing alignement is essential. As I wrote earlier, “who never thought that …
A customer database ? What for ?
What is the purpose of a customer database? I was looking for the last information related to customers database on the web and instead thought I was having a heartattack …
Marketing mix evolution
Let’s take a look at the Marketing Mix evolution since its creation in 1960. As a reminder, the realization of your marketing mix is an essential phase in the elaboration …