Monitoring our marketing plan
It’s decided, in 2021 we will monitor our marketing plan! Do you find it tiring to kepping chasing the same information? Especially in this delicate period where our job as …
Why do I need a marketing plan ?
Do you want more customers, more revenue and a better return on investment? If so you will need an excellent marketing plan. Whatever the size of your company and how …
Build you B2B Marketing Plan
Sorry, this white paper is available in French only. If you wish to build the perfect B2B marketing plan, please contact us : Béatrice Loriot – + 33 6 81 …
10 advices to save your marketing plan
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It’s time for 2020 marketing plan – Is your planning sheet ready ?
It’s marketing planning time ! Apart from a methodology, a few cups of coffee and a cheerful mood, you will also need a marketing planning sheet! Whether you are a …
8 best practices for marketing budget management
I’ve just read an article about marketing budget management which started as follows : Imagine: you just got notified by your finance department that a significant portion of your annual …
(Français) Les 5 étapes d’un plan marketing B2B
Sorry, this entry is only available in French.
(Français) 13/6/19 : Rendez votre directeur financier heureux avec votre budget marketing!
Sorry, this entry is only available in French.
How do we reconcile Marketing and Finance ?
Some biais are hard to change : marketers are creative and financiers are boring! Obviously, if you work in finance, it should make you laugh. It does make …
Calculate your marketing budget
During an event I was hosting about the perfect B2B Marketing Plan, a participant asked the following question: How do I calculate the marketing budget I need? To kick of …