What if we aligned marketing and finance ?
If I say: “Marketing alignment and…”, will you not answer : “Sales”. Surely you will as sales and marketing alignement is essential. As I wrote earlier, “who never thought that …
Béautiful Numbers announces today it’s agreement for an acquisition by Microsoft
PRESS RELEASE Note : this press release was originally published on 2018 April 1st Béautiful Numbers, expert in B2B marketing performance management, announces today it’s agreement to be acquired by …
It’s time for marketing budget and plan !
Every year, when it’s time for marketing plan and budget, raises the same question : “will my budget increase, decrease or be flat” ? Again, I can’t help myself repeating …
Are you marketing compliant ?
Is your business is profitable, are you growing and listed on the Stock Exchabge (or it is coming soon) ? Do you want to protect your brand and employees, establish a …
It’s never been so easy to monitor your budget
What about a budget dashboard to ensure your budgetary agility ? The best is probably to try it ….
Elaborate your B2B marketing budget
When it’s time for next year B2B marketing budget, it’s not always easy to decide where to start What should be the first step and the best approach to create …
Pas de contribution marketing, pas de budget !
La très très très très célèbre citation de John Wanameker(1) «Je sais que la moitié des sommes que je dépense en publicité l’est en pure perte, l’ennui c’est je ne …