(Français) Le coût d’une mauvaise expérience clients
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10 advices to save your marketing plan
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(Français) La performance marketing b2b au service de la croissance de l’entreprise
Sorry, this entry is only available in French.
It’s time for 2020 marketing plan – Is your planning sheet ready ?
It’s marketing planning time ! Apart from a methodology, a few cups of coffee and a cheerful mood, you will also need a marketing planning sheet! Whether you are a …
How do we reconcile Marketing and Finance ?
Some biais are hard to change : marketers are creative and financiers are boring! Obviously, if you work in finance, it should make you laugh. It does make …
A customer database ? What for ?
What is the purpose of a customer database? I was looking for the last information related to customers database on the web and instead thought I was having a heartattack …
Marketing mix evolution
Let’s take a look at the Marketing Mix evolution since its creation in 1960. As a reminder, the realization of your marketing mix is an essential phase in the elaboration …
Marketing performance serving Customer Experience
On October 18th, The Adetem B2B CLUB took its districts on the prestigious Passeig de Gracia in Barcelona, for a french-speaking session. With the participation of InConcert. We all came to exchange about Managing …
Manitou and Kintessia : Why did they win the 2018 B2B Marketing Award?
This October 4th, the Adetem B2B Club proposed a behind the scene tour of La nuit du Marketing B2B by handing over to 2018 juries and winners. During an event co-animated by …
Marketing performance : measurement and accountability
To date, I have not found a better definition of marketing performance than the following, which can be summarized in two words: Measurement and Accountability. “For years, corporate marketers have walked …