My take away from the Social Selling Forum
I attended the first day of the Social Selling Forum Paris in July and spent a memorable day. If we take into account Loïc Simon’s overflowing energy, the professionalism of …
Marketing and sales alignement : Impossible mission ?
Who never thought that sales teams came from March and marketing teams from Venus…? Quarrels about actions carried out, quality of leads, CRM adoption and so on… So, marketing and …
Béautiful Numbers announces today it’s agreement for an acquisition by Microsoft
PRESS RELEASE Note : this press release was originally published on 2018 April 1st Béautiful Numbers, expert in B2B marketing performance management, announces today it’s agreement to be acquired by …
(Français) La proposition de valeur : dans les coulisses des marques
Sorry, this entry is only available in French.
What is Marketing Ops ?
Most CEO’s used to think marketers were unable to prove their contribution, and demonstrate the performance of their marketing activities and ROMI. (Return on marketing investments) Marketers were losing influence, not …
Is Marketing influence applicable to B2B ?
B2B Marketing Influence 82% of Internet users say they follow the advice of a trusted influencer (MediaKix 2017). Difficult to ignore the phenomenon of marketing influence. So is this applicable to B2B? …
Measure the contribution of your Social Media strategy
Marketing Directors say they can’t prove the contribution of their Social Media strategy. According to Hootsuite 2017 social media barometer, 67% of respondents believe Social Media will increasingly contribute to …
Why Michelin won the 2017 Adetem B2B marketing award ?
Michelin won the 2017 Adetem B2B Marketing Award The Adetem night of Marketing took place on 5/7/17, during which Michelin won the B2B Marketing Award for its “Unique Partner” campaign, implemented …
Where does your organization stand in Marketing performance management ?
MARKETING PERFORMANCE : What type of marketing organization persona are you? Hive9, USA valid and VisionEdge Marketing have just published the 2017 results of their annual Marketing Performance Management study. Find …
Customer experience : Human is back in Marketing
Is human back in marketing ? If I say “Emotions”, “Benevolence”, “Active listening”, what do you think we talked about, this Tursday June 1st, 2017 @ the Adetem B2B Club …